Brand USA was conceived in 2009 as the USA’s destination marketing organization. My role via Miles Media Partnership was to content plan, write, and edit 80 state, city, experience, and attractions pages for the latest version of their site, visittheusa.com, including image selection and captioning and additional content (fun facts, must-sees) to enrich user experience.

States

• Arizona
• Arkansas
• Colorado
• Kentucky
• Minnesota
• Nebraska
• New Hampshire
• Virginia

Cities

• Aspen and Snowmass
• Chicago
• Cody
• Cortez
• Greater Palm Springs
• Holland
• Minneapolis
• New York City
• Portland

Trips & Experiences

• Colorado Historic Hot Springs Loop: Five Springs Destinations, Infinite Explorations
• Glacier National Park, Montana: The Backbone of Mother Earth
• For the Love of Southern Food
• Proxy Falls: An Enchanting Oregon Waterfall
• Savory Southern Cuisine
• Sounds of the Delta

Full site copy, client histories, and industry focused blog stories.

• MHC Capital, LLC. Site Copy
• Permacast Walls Site Copy
• Beneva Plantscapes: Content Strategy & IA
• Trias Events Copy and Blogging
• Kittelberger Florist Copy and Blogging
• Robertson's Flowers Story
• Bagoy's Company History
• Casa's Flowers Story
• Cityline Florist Story
• Conklyns Company History
• Norton's Florist Company History
• Stadium Flowers Story
• Trias Flowers Company History
• Zeidlers Company History

A sample of destination-focused and editorial work.

Visit Florida

• Coastal Eats - Official Visit Florida Vacation Guide 2018
• Florida Style - Official Visit Florida Vacation Guide 2018

SRQ Magazine

• Bells and Whistles (book review) - December 2008
• Little Buddhas - December 2008
• Minding the Nanny - September 2008
• Brain Food for Summer - July 2008
• Starter Garden - July 2008
• Picnic Perfect - June 2008
• An Idealist's Guide to Toys - May 2008
• Passport Pastries - May 2008
• Dining for Bandits - April 2008
• 5 Quintessential Sarasota Foods - March 2008
• In a Pinch - January 2008
• Smokin Hot Toddy - January 2008

Mommy Magazine

• Never Cried, Never Lived - December 2012

Saint Mary's College, Notre Dame